Privacy Policy
Last Updated: 2026
Water Lillie Designs ("we," "us," "our," or "Company") operates the waterlillidesigns.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile versions thereof (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using waterlillidesigns.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information to us, such as your name, email address, phone number, and postal address through contact forms, newsletter sign-ups, or inquiries.
- IP Address: We automatically collect your Internet Protocol (IP) address when you access our Site to identify your general location and device.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity on our Site.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent on pages, links clicked, referral sources, and device information (browser type, operating system).
2. How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand visitor behaviour, site performance, and user engagement through analytics platforms.
- Affiliate Tracking: To track clicks, referrals, and conversions for affiliate marketing purposes and to ensure accurate commission calculations with casino partners and affiliate networks.
- Site Improvement: To enhance user experience, optimize our website's functionality, and develop new features or services.
- Communications: To respond to inquiries, send promotional materials (if you opt-in), and provide customer support.
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
3. Cookie Policy
Our Site uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Required for the Site to function properly (e.g., security, session management).
- Performance Cookies: Help us understand how visitors use our Site and improve performance (e.g., analytics, tracking).
- Functional Cookies: Remember your preferences and settings to personalize your experience.
- Marketing/Advertising Cookies: Track your behaviour for affiliate marketing, affiliate networks, and casino partner referrals.
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our Site or the accuracy of our affiliate tracking. For more information on how to manage cookies, visit www.allaboutcookies.org.
4. Third-Party Links
Our Site contains links to third-party websites, including casino operators, gambling platforms, and affiliate networks. We are an affiliate website and earn commissions through referrals to these partners.
Important Disclaimer: We do not control the privacy practices of these third-party websites. We are not responsible for their privacy policies, terms of service, or data handling practices. We strongly encourage you to review the privacy policies of any casino or gambling site before providing your personal information or engaging in gambling activities.
Your use of third-party sites is at your own risk and subject to their terms and conditions. We recommend verifying that any casino or gambling site is licensed and regulated in Australia or your relevant jurisdiction.
5. Your Rights
Depending on your location, you may have certain rights regarding your personal information:
For Australian Residents (Privacy Act 1988 - Cth): You have the right to request access to, correction of, or deletion of your personal information held by us. You also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Australian Privacy Principles.
For UK/EU Residents (GDPR): You have the right to access, rectify, erase, or restrict processing of your personal data. You also have the right to data portability and to object to processing. Please note that our Site may not be fully compliant with GDPR, and we recommend reviewing our specific GDPR addendum if available.
For US Residents (CCPA/CPRA): If applicable, you have the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details below.
6. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Specifically:
- Contact Information: Retained for the duration of our business relationship and thereafter for legal and accounting purposes (typically 7 years).
- Cookies: Retained according to their function; essential cookies persist for your session, while marketing cookies may persist for up to 24 months.
- Analytics Data: Retained for analytical purposes typically for 12-24 months unless legally required to retain longer.
- Affiliate Tracking Data: Retained for affiliate accounting and dispute resolution purposes, typically for 12 months minimum.
When information is no longer required, we will securely delete or anonymize it.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:
Email: privacy@waterlillidesigns.com
Website: waterlillidesigns.com
We will respond to your inquiry within 30 days of receipt.
Disclaimer: This Privacy Policy is provided for informational purposes. Users should be aware that gambling involves risk and may be addictive. If you experience gambling-related problems, please seek help from organizations such as Gamblers Anonymous Australia or Bethelp.